What are "Your Money or Your Life" websites - Google Quality Guidelines for YMYL

Your Money or Your Life (YMYL) pages are specific web pages that Google wants quality rating professionals to hold on higher  standard than other types of web pages. They are called YMYL pages because they can directly influence your money or your life, hence the name. From the guide:If you have a website that is strictly information and didn’t really have a need for these types of pages, now would be a good time to go back and add those pages.

What are “Your Money or Your Life” pages?

So, what are YMYL pages? They are pages that could have an impact on the well being of visitors in a number of ways. They involve one or more of the following:

• Taking personal information, such as bank details and driving license numbers
• Financial transactions
• Offering medical advice
• Giving advice on major life issues or decisions

What specific factors considered in rating for YMYL websites 

Content : 

Some easy ways to address this are through the Publisher and Author tags that Google has offered up to users.

Contact details:

Previously, Google stressed that pages in YMYL areas need to have a page about the site (“About Us”), contact or customer service information, and who is responsible for the upkeep and content of the website. Now, Google wants raters to look for at least some of this information on all websites.

Reputation:

You will want to move forward with improving the number and quality of reviews for your business.  Google has talked about using reviews in the past, and it is possible that they do on this level.

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The Role of a local Hong Kong SEO Company in Building Your e-Business

With the revolution of internet  the way of doing business changed completely . A significant number of users are business owners who have learned the power of connecting with customers online. Over time, a business owner's consistent use of the Internet can help propel his company to the next level.There are several entrepreneurs who have set up their finely designed website, only to find that in order to get their products to sell, they have to be listed on the search engines. So the next step for all these budding entrepreneurs is to submit their sites to the.Hong Kong  rapidly adapting the online business culture and shown great prospects in industry .

What Can Local SEO Do for My Business?

If your business has a physical location, you’ve undoubtedly been told that you need local SEO. Local search is just what it sounds like, local customers (or potential customers) searching the Internet for products, services or stores near them.In the SEO industry we are familiar with the term "targeted traffic". These are the people that are looking for what you are offering. 


Your competitors are definitely using SEO to drive their business. If you are not, you are missing out on a significant growth opportunity.

Google appears to be ranking local businesses more importantly in this new update. SEE Article Here

What is roadmap for local search optimization?

First

The on-page factors surrounding the technical side of building web sites have long been one of the basics of a good search engine ranking – and this is initial step for any successful online start-up.

Second


claim your local listing on Google Places, and make sure to complete your listing until it’s at 100%. This will require adding business information, contact number, email,   images, videos, and more. We advice NOT TO use any keywords or location names in your business title or business description that aren’t a part of your official business name or absolutely critical to accurately describing your business.

Third
Social profiles optimization and local citation on business listing directories .

Last  but not the least -

Get review on your listings and provide , You aren’t supposed to directly solicit positive reviews, but there are plenty of ways to encourage great reviews.

If you are still not sure what is effective for your website , we advice you to take professional help . Use our advanced SEO audit for your website absolutely free . Follow the link below to contact us for your free audit.

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5 Similarities between Football match winning and seo success

football season now in full swing, everyone talking up their supported team’s success Showing their support by devoting several hours to watch FIFA  matches , wearing their favorite team jersey . Mind mind sparked by finding few similarities between football and SEO so, what do football and SEO have in common? Lets have a look these 5 points that clearly point out similarities.

1. Team work will lead to win :-

Search engine optimization fragmented in more specific streams now a days such as social media expert, Online reputation expert , Link researcher, content marketer, etc. These experts co -relate each other and can manage very good results working as a team . Individual results could not lead you as success full project. 

In similar way- Football is a team game and experts such as striker, mid fielder, goal keeper combine together and input their expertise to make team win .  

2. Need strategy to get the Goal :-

While working as SEO, Our  goal is to make websites on top of the our targeted keywords . Well, the same can be said about football. But, they have more in common than just winning. It’s also about perfecting a winning strategy.One of my favorite things is the start of the soccer season. Soccer – or as it is called in many parts of the world, football, has been referred to as the international sport that transcends boundaries and language. In leagues across the globe, players are given a code of conduct and set of rules that must be followed in order to play and stay in the game

3. Know your competitor :-

Competitor research is really important part in SEO analysis , without proper niche understanding we can't find out proper keywords , resources for link earning, strategy of optimization, and tactic to make better search engine impact. 

In similar way - Football players prepare themselves for metal toughness, plan their game , team selection , etc. A coach and senior player analyses each and every single point of the opponent to conquer . 


4. Avoid Getting penalized :-

First of all getting penalized is worst situation in any scenario in both case (SEO and Football) One can avoid penalty by following the specific rules that authorities and officials had declared . Such as Google for SEO and FIFA for Football matches. A player or SEO analyst must aware of every rule and guidline. Secondly practice to play a fair game , never follow black methods to win the game.

5. Be patient never lose cool at all :-


In SEO it is well known fact that one should be slow and steady in website optimization , never be panic or keep their calm lose.  Similarly in football match its not end of the game till actual end . A  team can bounce back at any moment so play a best game and surely results will be your favorable. 

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Avoid comman SEO mistakes that can tern into disaster

Mistake No. 1: Failing to conduct proper keyword research.

Keyword research is backbone of SEO campaign. Websites show up in search engine results only when proper keyword help to grow them .

If you’re posting web content without considering keyword research , you might be limiting your opportunities to generate search results traffic. To research keywords for your industry, use tools such as Google’s free Adwords Keyword Research service to look for search queries that generate an good volume of website results without being so competitive that your site won’t rank high in the search results.   For additional research there are two more keyword research tools are soovle  and ubersuggest 



Mistake No. 2. Don’t ignore Google+ and authorship

It’s not noticed among internet marketers that Google+ directly influence in ranking  but we can  Use it to grab advantage by building up the credibility of a personal Google+ profile and tying it to your content with Google authorship.
Some of the benefits of Google+ authorship include:
In Google SERP authorship help to increase CTR and credibility .Followers, fans and potential visitors discover sites where you actively publish content.
Discovering other authors in your industry for potential networking and business opportunities.
Developing a broader fan base with the help of using Hashtags on Google+. For example, someone interested in SEO could click on the #seo Hashtag in Google+, and they’d be shown other content tagged #seo.



Mistake No. 3. Don’t forget to revisit your SEO efforts

SEO is totally different stream it requires analysis of data , capturing data for analysis and repetitive testing and tracking . That means every so often, you’ll want to revisit your strategy and see how you can improve in order to better achieve your SEO goals.



Mistake No. 4. Don’t rely on one traffic source Depending on only one traffic source and thinking it’ll help your SEO is about as advisable as walking under a ladder and hoping for good luck. It’s not impossible, but it’s a pretty bad bet.

Never put your all eggs in single nest.


Mistake No. 5 . Don’t use rankings as the sole indicator of SEO success
 
Exclusively relying on rankings to gauge your SEO campaign’s success can be very misleading. Not only are search results becoming more personalized, but Google also uses over 200 unique signals in their algorithm to rank sites and make regular updates. Altogether, these factors make focusing solely on your site’s ranking both scarily subjective and frighteningly fickle.

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Innovative Conversion Rate Optimization Tactics

What is conversion optimization ?

 Whenever someone visits your site, they have no proper image  in mind .But we can leverage our marketing skills by implementing  some fabulous  call to action and When a visitor or user completes that action, that’s a conversion. You might want them to sign up for a free account, become a member of your mailing list or fill out a survey.May be you have e-commerce setup and final buying process is your conversion. 

Keep in mind that Conversion Optimization tips and “Best Practices” only have limited value and should always be tested in every unique situation . We’ve often tested elements lift conversion rates wonderfully in one situation, only to find that they don’t work at all in another. Every time you visit your competitors site and you notice something different, take a screenshot and store it for further testing . Simply by looking at the various versions of our competitors site will be you great insight into your competitors frame of mind as they improved their own conversion rates.These tips should not be taken as recommendations, but rather as ideas that you could test.

Valuable tips for Conversion optimization 

• Point out exit points and loopholes in conversion
• Use heat map tool or any analytical tool to monitor activities on your landing page
• Focus each point such as landing page optimization, product page optimization, forms buttons, text etc.
• Test adding credibility indicators to your website; testimonials, reviews, awards, stats.
• If you have black block on white background try reverse of it .
• Practice color schemes for optimization
• Use power words for selling such as Unique, Personalized,Convenient etc.
• Add some time constraints such as amazon does
• Don't worry about bounce rate it may be up and down while testing different tactics
• Eliminate hurdles between buying process test on yourself , believing as you are buyer.                                           
• Take advantages of Free and trusted SEO audit i.e  karma technologies seo company  hong kong provides     valuable SEO report and trusted advice .                                                           

Download Free Guide for Conversion optimization 

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