Google Analytics try to be an interactive platform for data collection and analysis. Their developers constantly trying to bring additional flexibility and consistency to its users,Some of beta experiments become permanent in a series of improvements to Google Analytics! , lets take a look what features updated in a year 2014 till now.
1.Specific property deletion facility
Google Analytics collects and stores data in properties. An account can have multiple properties. Before the update they allowed users to delete accounts and views . However, users did not have the ability to directly delete individual properties. Now you can delete a property, all the views underneath that property will be deleted with it. This new feature follows our standard data deletion practices.
2. A shiny new nav and sidebar are visible inside Analytics . The new navigation is better you can scroll the two panes separately , clear advantage on laptop/tablet screens.
3. Google Analytics kept its promise by increasing interactivity now Analytics periodic scans of your account configuration and any potential data-quality issues and notify you about them so you can assess and look into it.
4. Visitors changed into sessions and unique visitors named as users
5.Content Grouping
Content Grouping lets you group content into a logical structure that reflects how you think about your site. This specific feature help in E-commerce conversion optimization.
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6. Smart Remarketing makes things easier for marketers , If you don’t really want to have to think about the 250+ dimensions and metrics you can use to build Remarketing lists, you can now leave it up to Google Analytics to automate.
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