What are "Your Money or Your Life" websites - Google Quality Guidelines for YMYL

Your Money or Your Life (YMYL) pages are specific web pages that Google wants quality rating professionals to hold on higher  standard than other types of web pages. They are called YMYL pages because they can directly influence your money or your life, hence the name. From the guide:If you have a website that is strictly information and didn’t really have a need for these types of pages, now would be a good time to go back and add those pages.

What are “Your Money or Your Life” pages?

So, what are YMYL pages? They are pages that could have an impact on the well being of visitors in a number of ways. They involve one or more of the following:

• Taking personal information, such as bank details and driving license numbers
• Financial transactions
• Offering medical advice
• Giving advice on major life issues or decisions

What specific factors considered in rating for YMYL websites 

Content : 

Some easy ways to address this are through the Publisher and Author tags that Google has offered up to users.

Contact details:

Previously, Google stressed that pages in YMYL areas need to have a page about the site (“About Us”), contact or customer service information, and who is responsible for the upkeep and content of the website. Now, Google wants raters to look for at least some of this information on all websites.

Reputation:

You will want to move forward with improving the number and quality of reviews for your business.  Google has talked about using reviews in the past, and it is possible that they do on this level.